It is important for businesses to use a wide range of marketing techniques for brand building and marketing efforts. A large number of businesses across the globe use SMS text marketing. This style of marketing can be used to make interesting offers to existing customers and to build brand identity. According to experts, SMS text marketing is a reliable, direct and personal way of spreading a business marketing message. Customers are known to pay more attention to a direct and simple SMS than to other marketing techniques. It is also found to be rather useful for lead generation and builder customer relationship.