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Reputation Management and SEO

essex web design news

In order to maintain a credible reputation, businesses need to use SEO to ensure that their brand can be identified properly by customers. When a customer searches for a brand and finds that the company name is associated with words such as ‘scam’ or ‘sucks’, its brand image is damaged. Research by Forsee indicates that 13% of retail customers are influenced by search engine results. Recognition management for any business needs to take into account the online content that is affecting search engine results. Businesses need to use all their resources in order to maintain their brand identity and ensure that customers recognise it.

Nick Horrocks
Nick Horrocks
Nick has been involved in website design since the very early days. He has experienced the shift in focus like few others in the industry and is one of the few who been able to move with the times. With a number of very high profile accounts under his belt including early websites for Vogue Magazine, Debenhams, Top Shop and Harrods, Nick quickly learned what worked for large organisations and their customers – a skill which has been the mainstay of his design-led work ever since.

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