It is important that small and medium sized businesses make use of micro blogging sites such as twitter to interact with their customers. Micro blogging is a rather efficient way to send out marketing messages and can be quite useful to a business marketing campaign. According to the Experian Simmons DataStream the number of visits by adults to Twitter has fallen by 14% over the last year. It is important for such social media sites to constantly innovate and update themselves in order to meet the changing needs of customers. Twitter needs to constantly evolve in order to maintain its consumer popularity.